eCommerce Optimisation Checklist
This 100+ point eCommerce Optimisation Checklist has been curated over years spent helping entrepreneurs and store owners clarify what's important and see tangible results. This is your guide to maximising performance, boosting conversions, and refining the customer experience with precision.
Think of it as your behind-the-scenes CRO partner: comprehensive, actionable, and designed to ensure no detail is overlooked. Check off tasks as you go, and revisit it whenever you’re ready to raise the bar.
What's inside
Why you'll love it
Save weeks of work by using a done-for-you template, created by ecommerce consultants and ready to be put to use.
This checklist highlights the critical areas that separate thriving stores from the rest. Use it as your strategic roadmap—methodically review each item, implement best practices, and watch your store operate at its full potential.
All Prévu Templates are designed in-house and are not sold or made available elsewhere.
Customising your template
Upon purchase, you'll be sent an email containing a link to access the template file in Notion.
You will then be able to duplicate the template and begin putting it to use in your business.
Please note, a Notion account will be necessary to access the template, and you'll be prompted to sign-in or create your account. The free version of Notion is sufficient to use this template.
Who can use this template
Our templates are designed for busy founders, marketers, and service providers; whether you're a solopreneur, an ecommerce team, or an agency. We've aimed at making template customisation and implementation as simple and efficient as possible.
One easy-to-use doc
You don’t need more ideas. You need the right sequence of high-impact decisions.
This checklist distills countless possible areas of focus into a clear, prioritised action-plan you can apply immediately, whether you’re starting, scaling or stuck.
✔ Proven patterns & best practices
✔ Designed for real buying behaviour
✔ Focused on leverage, not busywork
Simple instructions to get you started
100+ point rows to work through
Pre-populated values to manage workflows
Start refining
Comb your site through the eyes of a customer and improve on the moments that matter most:
First-Impression Optimisation
Instantly communicate value, trust, and relevance, before visitors even scroll.
Product & Offer Clarity
Remove friction, confusion, and hesitation that silently kill conversions.
Psychology-Driven Decisions
Small changes that dramatically increase intent, confidence, and action.
Checkout & Funnel Leaks
Identify and fix the hidden drop-offs.
High-Leverage Trust Signals
What actually builds belief.
Post-Click Momentum
Keep visitors moving forward instead of hesitating or bouncing.
FAQ
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Enclosed is a 100+ point ecommerce checklist, containing essential ways to optimise conversions on your store. It has been developed with Shopify stores front-of-mind, and can also be applied to other ecommerce platforms.
Not just another CRO checklist, ours includes vital suggestions that tackle both front-end and back-end considerations, such as:
- Page design optimisation for CRO
- On-site SEO best-practices
- Navigability & product discoverability
- Essential off-site communications
+ much more. -
This checklist highlights the critical areas that separate thriving stores from the rest. Use it as your strategic roadmap—methodically review each item, implement best practices, and watch your store operate at its full potential.
-
Upon purchase, you'll be sent an email containing a link to access the template file in Notion.
You will then be able to duplicate the template and begin putting it to use in your business.A Notion account will be necessary to access the template, and you'll be prompted to sign-in or create your account. The free version of Notion is sufficient to use this template.
-
Our templates are designed for busy founders, marketers, and service providers; whether you're a solopreneur, an ecommerce team, or an agency.
We've aimed at making template customisation and implementation as simple and efficient as possible.